PPM PENGUSAHA MINUMAN SARI KEDELAI DI DRIYOREJO
نویسندگان
چکیده
Program Pengabdian Masyarakat untuk mengembangkan Usaha Kecil Mandiri (UKM) produksi minuman Sari Kedelai di Driyorejo Kabupaten Gresik. Adapun saat ini mitra mengalami permasalahan yang klasik dimana suatu kesulitan disebabkan karena belum memiliki logo/ merk dapat dijadikan sebagai identitas usaha membedakannya dari produk sejenis pihak lain. Disamping itu, segi pemasaran, kemasan digunakan oleh hanya dalam bentuk kantong plastik sederhana diikat karet gelang, tanpa diberi merek titipkan lapak jajan pasar daerah sekitar Surabaya Barat. Penjualan lebih luas wilayahnya diharapkan akan meningkatkan pendapatan UKM. Dan juga memperbaiki manajemen dan permodalan, agar bisa makin memberikan nilai tambah bagi mitra.
 Untuk implementasi program pengabdian antara lain meliputi: 1) Memberikan pelatihan kedelai. 2) Melakukan pendampingan promosi menggunakan social media. 3) pembuatan merk/logo kemasan. 4) menentukan pembukuan produksi
 Dengan adanya kegiatan , maka penjualan meningkat diiringi peningkatan Mitra. Diharapkan dengan Mitra sesuai target ingin dicapai.
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ژورنال
عنوان ژورنال: Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility
سال: 2022
ISSN: ['2655-3570']
DOI: https://doi.org/10.37695/pkmcsr.v5i0.1573